{"id":1596,"date":"2021-11-23T08:00:00","date_gmt":"2021-11-23T08:00:00","guid":{"rendered":"https:\/\/www.roundupapp.com\/?p=1596"},"modified":"2022-07-27T20:38:12","modified_gmt":"2022-07-27T20:38:12","slug":"qr-codes-nonprofits-101","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/qr-codes-nonprofits-101\/","title":{"rendered":"QR Codes + Nonprofits 101"},"content":{"rendered":"\t\t
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Although QR codes have been around for awhile, their usage has boomed within the last few years. If you\u2019ve visited a restaurant lately, you\u2019ve probably sat there waiting for someone to bring out one of those germy menus everyone touches, only to realize there\u2019s a tiny QR code on the table with the words \u201corder here\u201d stuck to the table. You open your camera, point, scan, and viola! An entire menu and order sequence right on your phone!<\/span><\/p>

QR (or Quick Response) codes have played an important role in Covid-19 safety protocols because they’re contactless and pretty easy to use. But, have you thought about how these tiny, pixelated squares can help your nonprofit organization raise awareness for your fundraising efforts? <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What are QR Codes?<\/b><\/p>

Short for Quick Response Codes, QR codes are a type of barcode that can be scanned by your smartphone to display an array of information. Often used as a means to transfer information from a printed format to a digital medium, swiftly.\u00a0<\/span><\/p>

There are two types of QR codes: static, and dynamic. A static QR code, as the name suggests, has a fixed destination. Once a URL is embedded into the pixelated image, it will always direct traffic to the same place. A dynamic QR Code is flexible and can change the destination of where traffic is being sent.\u00a0<\/span><\/p>

You can embed a QR Code with just about anything and likewise, you can use them almost anywhere. But keep in mind that QR codes work best when you want to quickly relay information from one source to your phone. Some creative examples using QR Codes are adding them to large presentations, business cards, and often used as stickers placed all around the world. And while you may see QR codes on social media and websites, we do not recommend this considering your audience may already be viewing these codes on their mobile device.\u00a0<\/span><\/p>

While we could go further into detail about the history and make up of QR Codes (<\/span>or let you read more here<\/span><\/a>) we want to get to the \u201cHow to\u2019s\u201d and \u201cBest Practices\u201d for QR codes in the nonprofit sector. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How To Create A QR Code<\/b><\/p>

There are plenty of free and paid websites where you can create QR codes. One simple, easy to use, and super effective tool is Canva\u2019s QR Code creation too<\/a>l. You may already be using Canva as a way to create promotional material, but if you\u2019re not, we highly recommend it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Using Canva to Create QR Codes<\/strong><\/p>

  1. Open up a design or create a new one.<\/span><\/li>
  2. Once your design is created look for the \u201c… More\u201d on the side dashboard and look for the \u201cQR code\u201d App.\u00a0<\/span><\/li>
  3. Insert the URL where you want to direct your audience and click \u201cGenerate Code\u201d. Keep in mind, this is a static QR code, so once you create the code and distribute it – you won\u2019t be able to edit the destination later.\u00a0<\/span><\/li>
  4. Now you can download your image or add it to your design and people will be able to scan it and be directed to wherever it is that you send them.<\/span><\/li><\/ol>
    If you want to explore other options,\u00a0here\u2019s a helpful list of QR Code creating tools<\/a>!\u00a0<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    So how does RoundUp App fit in?\u00a0<\/b><\/p>

    At RoundUp App, we\u2019re all about making things effortless. Nonprofits that sign up with RoundUp App to let donors \u201cround up\u201d their spare change and donate it to their organization with every transaction get a custom registration page.\u00a0<\/p>

    The custom registration page directs potential donors to your organization\u2019s donation page through RoundUp App. This simple and mobile friendly page let\u2019s donors sign up to donate one time, monthly, or use \u201cround ups\u201d. Sharing your custom registration page alone can increase conversion rates by up to 33% and is the perfect URL to embed into a QR Code.<\/p>

    Create a QR Code for your organization\u2019s custom registration page and use it any time potential donors may be near with their phones and ready to donate. For example, print posters with a QR Code for display at your next event, include one on your next mailer or brochure.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    Best Practices for using QR Codes<\/span><\/h2>
    1. Accessible\u00a0<\/b>The most efficient way to use a QR code is to use it when it makes relaying information more convenient, like going from a print media to a digital one.\u00a0<\/span><\/li>
    2. Arrangement <\/b>When placing the QR codes, make sure there is plenty of space surrounding the QR code and make sure the size of it is large enough to be scannable.<\/span><\/li>
    3. Aim<\/b> – Make sure the destination of your QR code is mobile friendly.\u00a0<\/span><\/li>
    4. Make Apparent <\/b>– Make sure the audience knows the purpose of your QR code and where it will take them when they scan.\u00a0<\/span><\/li>
    5. Assessment<\/b>– Once you have created your QR code, test it out and see if it meets all the above criteria. If it does, go ahead and share it!<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Whether you decide to promote your custom registration page or something else, QR Codes are a helpful and convenient tool to push your nonprofit fundraising efforts<\/a> in a creative manner. If you want to start using a quick and simple custom registration page, sign up with RoundUp App here<\/a> and start doing some effortless good! <\/p>\n

      <\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Although QR codes have been around for a while, they have had surge in popularity during the pandemic – so have you thought about how QR codes can benefit your nonprofit organization? <\/p>\n","protected":false},"author":6,"featured_media":1603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,1],"tags":[48],"acf":[],"yoast_head":"\nQR Codes + Nonprofits 101 - Roundup App<\/title>\n<meta name=\"description\" content=\"But, have you thought about how these tiny, pixelated QR Codes can help your nonprofit organization raise awareness for your fundraising efforts?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roundupapp.com\/post\/qr-codes-nonprofits-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QR Codes + Nonprofits 101 - 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