{"id":262,"date":"2021-06-14T14:15:01","date_gmt":"2021-06-14T14:15:01","guid":{"rendered":"http:\/\/60c3819f4d14e50015b6d326"},"modified":"2022-07-27T20:40:04","modified_gmt":"2022-07-27T20:40:04","slug":"the-covid-economy-the-future-of-nonprofit-fundraising","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/","title":{"rendered":"The COVID Economy &#038; The Future of Nonprofit Fundraising"},"content":{"rendered":"\n<p>One of the facts of life is that nothing ever stays the same. This was particularly true last March when COVID-19 changed our lives. What does this mean for the future of nonprofit fundraising?<\/p>\n\n\n\n<p>The charitable giving landscape, like everything else, went through tremendous changes last year. Nonprofits had to move away from tried-and-true fundraising strategies like hosting events, engaging with in-person volunteers and using physical sources like donation boxes. This presented fundraising professionals with the challenge of finding new ways to generate income for their nonprofits.<\/p>\n\n\n\n<p>Surprisingly, even though 2020 was said to be the most difficult year in the last decade, not everything was bad. According to Giving Tuesday&#8217;s <a href=\"https:\/\/www.givingtuesday.org\/blog\/giving-in-unprecedented-times-a-lookback-at-2020-united-states-charitable-giving\/\" target=\"_blank\" rel=\"noopener\"><u><strong><em>Giving in Unprecedented Times<\/em><\/strong><\/u><\/a> report, the amount of money donated to charities actually increased. They estimate that 2020 saw fundraising go up 5.23% over 2019. Last year was also the highest year-to-date with repeat donor growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1000\" height=\"523\" src=\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/06\/file-2.png\" alt=\"Chart showing nonprofit fundraising trends over time\" class=\"wp-image-828\" title=\"Image Credit: \" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/06\/file-2.png 1000w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/06\/file-2-300x157.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/06\/file-2-768x402.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>GivingTuesday&#8217;s Giving in Unprecedented Times report<\/figcaption><\/figure>\n\n\n\n<h3>The Shift Towards a Digital-First Approach<\/h3>\n\n\n\n<p>As Americans quarantined to slow the spread of the pandemic, it&#8217;s no surprise that nonprofits had to come up with ways to reach their audiences at home. This led to a medley of creative solutions to share content \u2013 such as video creation, interactive Zoom calls and increased social media usage. But fundraising needed to find a way to shift online as well. There weren&#8217;t staff members in offices to receive and process checks or cash and no one could gather in person.<\/p>\n\n\n\n<p>Many nonprofits across the country starting using RoundUp App to provide an easy way for their supporters to become monthly donors \u2013 without having to set up their own recurring giving programs. Donors who used RoundUp App were able to continue living a safe lifestyle while also supporting the causes they care about.<\/p>\n\n\n\n<p>The level of customization that RoundUp App offers donors also helped increase its appeal during the COVID economy, when people&#8217;s budgets were unpredictable and changing from month to month. Through the mobile or web app, users can easily set maximum monthly donation amounts, or even pause their donations until they can afford to give again.<\/p>\n\n\n\n<p>But the changes didn&#8217;t just stop for the nonprofit sector. Many for-profit companies also had to adjust their business models and switch their products to online stores. This shift meant that RoundUp App users were still spending and using their credit or debit cards on a regular basis, which was good news for the nonprofits receiving their RoundUps. In fact, the online shopping industry grew so fast in 2020 that now <a href=\"https:\/\/optinmonster.com\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><u><strong>25% of Americans shop online at least once a month<\/strong><\/u><\/a>.<\/p>\n\n\n\n<h3>What Does This Mean for the Future?<\/h3>\n\n\n\n<p>As restrictions are being lifted and people are participating in in-person events again, what will happen to the changes nonprofits made to their fundraising programs over the last year? Our guess is that most of the adaptations nonprofits made to their fundraising strategies aren&#8217;t going away any time soon.<\/p>\n\n\n\n<p>Many people across the country don&#8217;t plan on going back to exactly how our lives were before COVID-19 hit in March 2020. According to <a href=\"https:\/\/www.pewresearch.org\/social-trends\/2020\/12\/09\/how-the-coronavirus-outbreak-has-and-hasnt-changed-the-way-americans-work\/\" target=\"_blank\" rel=\"noopener\"><u><strong>a study by Pew Research<\/strong><\/u><\/a>, during the first quarter of 2021, 71% of Americans were still working from home and 54% would want to continue working from home after the COVID-19 outbreak ends.<\/p>\n\n\n\n<p>It also looks like the increases in online shopping and online ordering from restaurants are here to stay \u2013 which should mean that online giving will only continue to increase, possibly even faster than before. While in-person donation options will become available again, most donors have gotten accustomed to the ease of giving online.<\/p>\n\n\n\n<p>So, if the events of the last year forced your nonprofit to prioritize online giving, it&#8217;s a smart move to continue investing in those programs for the foreseeable future.<\/p>\n\n\n\n<p>Explore our <a href=\"https:\/\/www.roundupapp.com\/for-nonprofits\/\">RoundUp App<\/a> and <a href=\"https:\/\/www.roundupapp.com\/roundup-at-checkout\/\">RoundUp at Checkout<\/a> programs! Or start your new nonprofit with <a href=\"https:\/\/getribbon.org\">Ribbon.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the facts of life is that nothing ever stays the same. This was particularly true last March when COVID-19 changed our lives. What does this mean for the future of nonprofit fundraising? The charitable giving landscape, like everything else, went through tremendous changes last year. Nonprofits had to move away from tried-and-true fundraising [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The COVID Economy &amp; The Future of Nonprofit Fundraising<\/title>\n<meta name=\"description\" content=\"The charitable giving landscape went through tremendous changes last year. 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What does that mean for the future of nonprofit fundraising?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/\" \/>\n<meta property=\"og:site_name\" content=\"Roundup App\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T14:15:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T20:40:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/07\/COVID-Economy-Nonprofit-Fundraising-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeni Putalavage-Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.roundupapp.com\/#organization\",\"name\":\"RoundUp App\",\"url\":\"https:\/\/www.roundupapp.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.roundupapp.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"contentUrl\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"width\":1200,\"height\":628,\"caption\":\"RoundUp App\"},\"image\":{\"@id\":\"https:\/\/www.roundupapp.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.roundupapp.com\/#website\",\"url\":\"https:\/\/www.roundupapp.com\/\",\"name\":\"Roundup App\",\"description\":\"Create Global Change With Spare Change\",\"publisher\":{\"@id\":\"https:\/\/www.roundupapp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.roundupapp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/07\/COVID-Economy-Nonprofit-Fundraising-Blog.png\",\"contentUrl\":\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2021\/07\/COVID-Economy-Nonprofit-Fundraising-Blog.png\",\"width\":2240,\"height\":1260},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/#webpage\",\"url\":\"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/\",\"name\":\"The COVID Economy & The Future of Nonprofit Fundraising\",\"isPartOf\":{\"@id\":\"https:\/\/www.roundupapp.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.roundupapp.com\/post\/the-covid-economy-the-future-of-nonprofit-fundraising\/#primaryimage\"},\"datePublished\":\"2021-06-14T14:15:01+00:00\",\"dateModified\":\"2022-07-27T20:40:04+00:00\",\"description\":\"The charitable giving landscape went through tremendous changes last year. 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