{"id":266,"date":"2021-03-02T23:49:37","date_gmt":"2021-03-02T23:49:37","guid":{"rendered":"http:\/\/603ecf11078cf3001540d687"},"modified":"2021-09-13T18:37:44","modified_gmt":"2021-09-13T18:37:44","slug":"wild-hearts-a-roundup-app-success-story","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/wild-hearts-a-roundup-app-success-story\/","title":{"rendered":"Wild Hearts: A RoundUp App Success Story"},"content":{"rendered":"\n
\"Wild<\/figure>\n\n\n\n

Can you change a pet’s life with your spare change? That’s the question that Wild Hearts<\/strong><\/u><\/a>, a Chicago-based nonprofit boldly asked over the course of a four-week campaign.<\/p>\n\n\n\n

Wild Hearts provides ongoing and comprehensive support to animals with mobility issues, and gives hope to pet owners along the way. Their reach already spans 7 countries and they have no intention of slowing down.<\/p>\n\n\n\n

Donations of any kind, amount and frequency are impactful for nonprofits, and particularly for small- to mid-sized organizations. But how can a nonprofit that has historically received one-time donations create a recurring donor base in a matter of weeks?<\/p>\n\n\n\n

“To be able to quickly add recurring monthly donors is huge for us, and it allows us to help more of the community that we serve,” Erin Kowalski, Wild Hearts Executive Director and Founder, reflected.<\/p><\/blockquote>\n\n\n\n

Wild Hearts approached the opportunity to build a recurring donor base with full force. Over the course of four weeks they leveraged the easy ask of “spare change” donations using RoundUp App over social media, email, web and within their community. The result was a new, recurring monthly revenue stream.<\/p>\n\n\n\n

“As a nonprofit, the additional funds coming in every month allow us to make better informed decisions on programming, especially when it comes to approving animal sponsorships,” noted Kowalski.<\/p>\n\n\n\n

\"Wild<\/figure>\n\n\n\n

Wild Hearts’ Four Week Campaign Strategy<\/h2>\n\n\n\n