{"id":3687,"date":"2022-02-08T20:15:58","date_gmt":"2022-02-08T20:15:58","guid":{"rendered":"https:\/\/www.roundupapp.com\/?page_id=3687"},"modified":"2022-03-29T18:20:14","modified_gmt":"2022-03-29T18:20:14","slug":"houston-food-bank-success-story","status":"publish","type":"page","link":"https:\/\/www.roundupapp.com\/houston-food-bank-success-story\/","title":{"rendered":"Houston Food Bank success story"},"content":{"rendered":"\t\t
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Nonprofit Success Story<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Houston Food Bank Drives 100+ people to volunteer via a text<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On a Friday afternoon in January, we got a call from Kathy Lipman, the Senior Manager of Corporate Engagement at the Houston Food Bank with a problem. They had some very special guests coming on Monday morning to spend time with the volunteers, but no one had registered for the shift.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Houston Food Bank<\/b><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Their mission<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Procure and distribute food and essentials to the hungry.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Food, Agriculture and Nutrition<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Houston Food Bank<\/b><\/h1>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Procure and distribute food and essentials to the hungry<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Food, Agriculture, and Nutrition<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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On a Friday afternoon in January, we got a call from Kathy Lipman, the Senior Manager of Corporate Engagement at the Houston Food Bank with a problem. They had some very special guests coming on Monday morning to spend time with the volunteers, but no one had registered for the shift\u2026<\/p>

Since we started RoundUp App, we had a strong belief that donors prefer a call to action via text. On average it takes less than 40 seconds to read and respond to a text; an email takes 3 minutes\u2026 that weekend with the Food Bank proved that. In the span of 2 hours, the RoundUp Team and the Food Bank crafted a series of texts to send to volunteers, who had been texted previously from the past few weeks.<\/p>

On average it takes less than 40 seconds to read and respond to a text. An email takes 3 minutes\u2026<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cOn Friday afternoon I called [RoundUp App] in need of volunteers for a Monday morning. [RoundUp App] was able to help 3x our volunteer count and had the most success of any method. Thank you [RoundUp App] \u2013 we couldn\u2019t do it without you!\u201d\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kathy Lipman, the Senior Manager of Corporate Engagement<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0<\/p>

The text was simple: \u201cHey {first_name}, we are so grateful that you came out during the holidays. Would you consider helping us during a slower volunteer time this Monday 1\/13? We\u2019ll have special guests from our community excited to work with volunteers. We have volunteer shifts available at 8a-12p and 1-4p. Would you partner with us on an
exciting day?\u00a0Click here to register!<\/a>\u201d<\/p>

When our team crafts a message like this, we follow some simple rules:<\/p>

1. Make it personal.\u00a0<\/strong>Address the user by name, remind them of their visit, make it clear you care.\u00a0<\/strong>With our texting portal, you can do all of this by adding \u201cpersonalization tokens\u201d.<\/p>

2. Make it clear.\u00a0<\/strong>Unlike email, texts cant be pages long \u2013 they have to be succinct. That is one of the reasons, we rarely encourage messaging via email. They are too long and get deleted too quickly.<\/p>

3. Add action items.\u00a0<\/strong>Give someone a link, a way to respond or an image to see. These allow the user to take immediate action, when they are looking at the message. Most importantly, if you provide a link, make sure the website is mobile friendly (go to it on your phone before send the link to everyone).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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For the Food Bank, the response was overwhelming. In a matter of hours, dozens of people were signing up for the volunteer shift. They were responding the texts positively and some people thanked us for the message and politely declined. Regardless of the individual response, it shows engagement.<\/p>

From Friday afternoon to Monday morning the Houston Food Bank added 107 volunteers. Allowing several Astros players (MLB team) to work with the volunteers to pack thousands of meals for Houstonians.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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About the\u00a0<\/strong>Houston Food Bank<\/u><\/strong><\/a>:<\/strong>\u00a0America\u2019s largest food bank in distribution leading hunger relief in 18 southeast Texas counties. Founded in 1982, the Houston Food Bank is a certified member of Feeding America, the nation\u2019s food bank network, with a four-star rating from Charity Navigator. We distribute fresh produce, meat and nonperishables and prepare nutritious hot meals for kids in our state-of-the-art Keegan Kitchen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>
How Lane of Roses Does a Lot with a Little<\/div>
Lane of Roses is a nonprofit run by women for women. Their work is community focused with a goal to create safe spaces and a thriving network of support for their members. Like any nonprofit organization, fundraising is vital to ensure that their work continues and their mission expands to bless a growing base of constituents.<\/div>Read more<\/a><\/div><\/div><\/div>
<\/div>
The Houston Food Bank Drives 100+ people to volunteer via a text<\/div>
Read how a major nonprofit increased their volunteer efforts via text messaging campaigns through RoundUp App.<\/div>Read more<\/a><\/div><\/div><\/div>
<\/div>
Wild Hearts: A RoundUp App Success Story<\/div>
Can you change a pet\u2019s life with your spare change? That\u2019s the question that Wild Hearts, a Chicago-based nonprofit boldly asked over the course of a four-week campaign.<\/div>Read more<\/a><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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Help your nonprofit succeed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RoundUp App is the top fundraising tool for nonprofits, helping you connect and engage your donors while gaining an extra source of monthly donations through RoundUp donations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSign up today<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nonprofit Success Story The Houston Food Bank Drives 100+ people to volunteer via a text On a Friday afternoon in January, we got a call from Kathy Lipman, the Senior Manager of Corporate Engagement at the Houston Food Bank with a problem. They had some very special guests coming on Monday morning to spend time […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"\nHouston Food Bank success story - Roundup App<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roundupapp.com\/houston-food-bank-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Houston Food Bank success story - Roundup App\" \/>\n<meta property=\"og:description\" content=\"Nonprofit Success Story The Houston Food Bank Drives 100+ people to volunteer via a text On a Friday afternoon in January, we got a call from Kathy Lipman, the Senior Manager of Corporate Engagement at the Houston Food Bank with a problem. 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