{"id":4757,"date":"2022-04-19T15:03:00","date_gmt":"2022-04-19T15:03:00","guid":{"rendered":"https:\/\/www.roundupapp.com\/?p=4757"},"modified":"2022-04-12T15:05:31","modified_gmt":"2022-04-12T15:05:31","slug":"cause-related-marketing-a-guide-to-corporate-and-nonprofit-partnerships","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/cause-related-marketing-a-guide-to-corporate-and-nonprofit-partnerships\/","title":{"rendered":"Cause-Related Marketing: A Guide to Corporate and Nonprofit Partnerships"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4757\" class=\"elementor elementor-4757\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32e00a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"32e00a2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b088ace\" data-id=\"b088ace\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f36c4e elementor-widget elementor-widget-text-editor\" data-id=\"3f36c4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The term cause-related marketing is generally used to refer to mutually beneficial partnerships between corporations and nonprofits. In these types of marketing campaigns, corporations partner with nonprofit organizations to boost their sales while having a positive impact on a nonprofit and the cause they support.<\/span><\/p><p><span style=\"font-weight: 400;\">To practice cause-related marketing, it\u2019s important that nonprofits have the tools they need to integrate their nonprofit with a corporation\u2019s product. At RoundUp App we provide seamless integration for Ecommerce corporations looking to practice cause marketing with thousands of nonprofits across the country.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fedd1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fedd1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-09525ab\" data-id=\"09525ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4b8bbc\" data-id=\"d4b8bbc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29f219f elementor-widget elementor-widget-heading\" data-id=\"29f219f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's included this guide<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a532591 elementor-widget elementor-widget-text-editor\" data-id=\"a532591\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#Causerelateddefined\">Cause-related marketing defined<\/a><\/li><li><a href=\"#differences\">Cause-related marketing VS traditional marketing<\/a><\/li><li><a href=\"#strategies\">Cause-related marketing strategies<\/a><\/li><li><a href=\"#cons\">Cons of cause-related marketing<\/a><\/li><li><a href=\"#roundupatcheckout\">How to use RoundUp at Checkout for cause-related marketing<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-053e1bb\" data-id=\"053e1bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-997d85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"997d85e\" data-element_type=\"section\" id=\"Causerelateddefined\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-354d370\" data-id=\"354d370\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ec2be elementor-widget elementor-widget-heading\" data-id=\"59ec2be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is cause-related marketing?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b009680 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b009680\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4232cd8\" data-id=\"4232cd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2980b9b elementor-widget elementor-widget-text-editor\" data-id=\"2980b9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The term cause-related marketing is generally used to refer to mutually beneficial partnerships between corporations and nonprofits. In these types of marketing campaigns, corporations partner with nonprofit organizations to boost their sales while having a positive impact on a nonprofit and cause they support.<\/span><\/p><p><span style=\"font-weight: 400;\">To practice cause-related marketing, it\u2019s important that nonprofits have the tools they need to integrate their nonprofit with a corporation\u2019s product. At RoundUp App we provide seamless <\/span><a href=\"https:\/\/www.roundupapp.com\/roundup-at-checkout\/\"><span style=\"font-weight: 400;\">integration for Ecommerce <\/span><\/a><span style=\"font-weight: 400;\">corporations looking to practice cause marketing with thousands of nonprofits across the country.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47771df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47771df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69274cc\" data-id=\"69274cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64f45c9 elementor-widget elementor-widget-heading\" data-id=\"64f45c9\" data-element_type=\"widget\" id=\"differences\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cause-related marketing VS traditional marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ac63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ac63d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5f9358\" data-id=\"d5f9358\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53a5751 elementor-widget elementor-widget-text-editor\" data-id=\"53a5751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cause-related marketing might differ from the traditional forms of marketing practiced by nonprofits because it is driven primarily by a corporation rather than a nonprofit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In a traditional <\/span><a href=\"https:\/\/www.roundupapp.com\/blog\/categories\/fundraising-strategy\/\"><span style=\"font-weight: 400;\">fundraising marketing campaign<\/span><\/a><span style=\"font-weight: 400;\">, the nonprofit selects the message and attempts to compel potential donors to donate through various forms of paid and organic advertising. However, in these campaigns, corporations generally reach out to nonprofits aligned to their strategic business goals first.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An incredibly common form of cause-related marketing takes the form of rounding up or providing additional donations after a customer purchases something in a physical store or online. Ecommerce companies take advantage of plugins like <\/span><a href=\"https:\/\/www.roundupapp.com\/roundup-at-checkout\/\"><span style=\"font-weight: 400;\">RoundUp At Checkout<\/span><\/a><span style=\"font-weight: 400;\"> to compel their customers to donate to a given nonprofit at checkout as opposed to donating directly to the nonprofit through fundraising emails, ads, or events<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c627bb1 elementor-widget elementor-widget-heading\" data-id=\"c627bb1\" data-element_type=\"widget\" id=\"strategies\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective cause-related marketing strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e294f7e elementor-widget elementor-widget-text-editor\" data-id=\"e294f7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cause-related marketing works best when the product or company working with a nonprofit aligns closely with the cause of a nonprofit. But there are multiple types of campaigns corporations can use to effectively drive sales and increase donations.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8a2fb elementor-widget elementor-widget-image\" data-id=\"ec8a2fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-1024x576.png\" class=\"attachment-large size-large\" alt=\"RED-Campaign-Cause-RelatedMarketing\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-1024x576.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-300x169.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-768x432.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-1536x864.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/RED-Campaign-Cause-RelatedMarketing-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e7b5b7 elementor-widget elementor-widget-text-editor\" data-id=\"0e7b5b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Individual product sales<\/h3><p><span style=\"font-weight: 400;\">Companies practice this type of cause-related marketing frequently by connecting individual products they sell to nonprofits. Think of big campaigns like the <\/span><a href=\"https:\/\/www.red.org\/\"><span style=\"font-weight: 400;\">(Red) campaign<\/span><\/a><span style=\"font-weight: 400;\"> in which products are branded to increase awareness of HIV prevention globally.<\/span><\/p><p><span style=\"font-weight: 400;\">Other examples of this type of strategy involve specially branded products that consumers buy knowing that a portion of sales made from that product is donated directly to a nonprofit.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c5c32 elementor-widget elementor-widget-image\" data-id=\"f5c5c32\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"450\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-1024x576.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-300x169.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-768x432.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-1536x864.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/04\/Fundraising-Event-Cause-Related-Marketing-2048x1152.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1942c42 elementor-widget elementor-widget-text-editor\" data-id=\"1942c42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Events and fundraisers<\/h3><p><span style=\"font-weight: 400;\">Another key way that corporations and nonprofits work together is through in-person or branded online events and fundraisers. These types of campaigns might run long-term and usually involve a series of strategic events and fundraisers throughout a year where corporations partner with nonprofit organizations to bring awareness to causes. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">In this type of campaign nonprofits and companies work together to align their business goals and plan events and fundraisers that mutually benefit each other.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e74da elementor-widget elementor-widget-image\" data-id=\"20e74da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"691\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x-1024x885.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x-1024x885.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x-300x259.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x-768x664.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x-1536x1328.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/Bestop-ToysforTots-AtCheckout@2x.png 1860w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e02cf elementor-widget elementor-widget-text-editor\" data-id=\"45e02cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Rounding up at checkout campaigns<\/h3><p><span style=\"font-weight: 400;\">Companies use this type of cause-related marketing to entice customers to donate at the time of purchase. This can take two forms. The first is donations added to purchases at physical stores like grocery or clothing stores. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">The second type takes place online when eCommerce brands and companies use plugins like RoundUp at Checkout to add additional donations to customers&#8217; carts before checking out. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b015560 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b015560\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-68083036\" data-id=\"68083036\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48865714 elementor-widget elementor-widget-text-editor\" data-id=\"48865714\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-389ee870 elementor-widget elementor-widget-heading\" data-id=\"389ee870\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create compelling cause-related marketing campaigns with RoundUp at Checkout<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff3b4a7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"ff3b4a7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.roundupapp.com\/roundup-at-checkout\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5cd7f8e5 elementor-hidden-mobile\" data-id=\"5cd7f8e5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-555e6f2f elementor-widget elementor-widget-spacer\" data-id=\"555e6f2f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a55229d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a55229d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-141eec4\" data-id=\"141eec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6060d1a elementor-widget elementor-widget-heading\" data-id=\"6060d1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Supporting nonprofits during crucial events<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43685a6 elementor-widget elementor-widget-text-editor\" data-id=\"43685a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of the crucial ways merchants and nonprofits can collaborate on cause-related marketing comes from events that have a direct impact on local communities. In the cases of natural disasters or sudden drastic events in a community, both customers and donors are more likely to give when they know that their donations are directly supporting their community.<\/span><\/p><p><span style=\"font-weight: 400;\">Corporations can <\/span><a href=\"https:\/\/www.roundupapp.com\/post\/how-nonprofits-can-maximize-brand-awareness-on-social-media\/\"><span style=\"font-weight: 400;\">improve their brand identity<\/span><\/a><span style=\"font-weight: 400;\"> while increasing sales by connecting their customers to nonprofit organizations combating a recent natural disaster or event.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0d9cda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0d9cda\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a98ebea\" data-id=\"a98ebea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ee06c0 elementor-widget elementor-widget-heading\" data-id=\"6ee06c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrating corporations into the community<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99f49eb elementor-widget elementor-widget-text-editor\" data-id=\"99f49eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another great way corporations can take advantage of cause-related marketing is to support a long or short-term project happening in their local communities.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When nonprofit organizations partner with local online retailers they can increase donations and awareness of their community cause. Since eCommerce businesses often have a dedicated local fanbase as well as a more global audience, they can increase the awareness of&nbsp; local organization. This results in more opportunities to fundraise beyond the local level while also integrating that corporation into the bedrock of the community.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21380b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21380b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-871d8c4\" data-id=\"871d8c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-971d400 elementor-widget elementor-widget-heading\" data-id=\"971d400\" data-element_type=\"widget\" id=\"cons\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Cons of Cause-Related Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dcf8b elementor-widget elementor-widget-text-editor\" data-id=\"f0dcf8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While there are many benefits to corporations partnering with nonprofits, cause-related marketing can fail when not done correctly. The single biggest indicator of a potentially harmful partnership comes when corporations and nonprofits have a mismatch in strategic vision and identity.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, an <\/span><a href=\"https:\/\/www.roundupapp.com\/environmental-cause-funds\/\"><span style=\"font-weight: 400;\">environmentally conscious nonprofit<\/span><\/a><span style=\"font-weight: 400;\"> might avoid partnerships with corporations that have a negative impact on the environment. Instead, they might choose to partner with local farms, organic and sustainable restaurants, or community plant shops that better suit their brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The key to deciding if a corporate partnership is right for your nonprofit is asking yourself a few critical questions. Does this improve or weaken our potential donors\u2019 trust in us? Does your organization support the product being sold? Could this be misinterpreted by our audience?<\/span><\/p><p><span style=\"font-weight: 400;\">Just the same, corporations want to do their due diligence to vet the nonprofits they partner with. When finding a nonprofit partnership, they want to <\/span><a href=\"https:\/\/www.roundupapp.com\/post\/how-to-evaluate-a-nonprofit\/\"><span style=\"font-weight: 400;\">first<\/span><\/a> <a href=\"https:\/\/www.roundupapp.com\/post\/how-to-evaluate-a-nonprofit\/\"><span style=\"font-weight: 400;\">evaluate that nonprofit<\/span><\/a><span style=\"font-weight: 400;\">. A company might consider the size of a nonprofit, the scope of the work they do, and the overall effectiveness of its organization. They might look at things like past accomplishments, how donations are spent, or just overall donor satisfaction before moving forward with any cause-related marketing campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a698a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a698a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99b2e03\" data-id=\"99b2e03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ff5768 elementor-widget elementor-widget-heading\" data-id=\"4ff5768\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Pros and Cons of cause-related marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-993fb62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993fb62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a06e488\" data-id=\"a06e488\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddcf3dd elementor-widget elementor-widget-text-editor\" data-id=\"ddcf3dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>PROS<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9a1735d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a1735d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e91b794\" data-id=\"e91b794\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328c9e1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"328c9e1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4L9 16.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba0bbca elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ba0bbca\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4L9 16.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e22199a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e22199a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4L9 16.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea5eea elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ea5eea\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M9 16.2L4.8 12l-1.4 1.4L9 19 21 7l-1.4-1.4L9 16.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d09b3d4\" data-id=\"d09b3d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e3bc43 elementor-widget elementor-widget-text-editor\" data-id=\"8e3bc43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Can increase a nonprofit&#8217;s reach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200d9d6 elementor-widget elementor-widget-text-editor\" data-id=\"200d9d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Can increase a company&#8217;s sales.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd23c1 elementor-widget elementor-widget-text-editor\" data-id=\"2dd23c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Great way for companys to connect with consumers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d89b0 elementor-widget elementor-widget-text-editor\" data-id=\"57d89b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Great way for nonprofits to raise funds.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6fbbdd\" data-id=\"d6fbbdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2385e0f elementor-widget elementor-widget-text-editor\" data-id=\"2385e0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>CONS<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-704a3f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"704a3f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e921eec\" data-id=\"e921eec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0691113 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0691113\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12 19 6.41z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e874580\" data-id=\"e874580\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f0ab72 elementor-widget elementor-widget-text-editor\" data-id=\"7f0ab72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Mis-matched partnerships can feel inauthentic.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3349884 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3349884\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0c572b\" data-id=\"e0c572b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-847d38a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"847d38a\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12 19 6.41z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96f26be\" data-id=\"96f26be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83d6a52 elementor-widget elementor-widget-text-editor\" data-id=\"83d6a52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Can lead to less sales if customers don&#8217;t approve of nonprofit.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c4b57fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4b57fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8cca51c\" data-id=\"8cca51c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7cd57d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a7cd57d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24px\" viewBox=\"0 0 24 24\" width=\"24px\" fill=\"#000000\"><path d=\"M0 0h24v24H0V0z\" fill=\"none\"><\/path><path d=\"M19 6.41L17.59 5 12 10.59 6.41 5 5 6.41 10.59 12 5 17.59 6.41 19 12 13.41 17.59 19 19 17.59 13.41 12 19 6.41z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5908b0e\" data-id=\"5908b0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b9632 elementor-widget elementor-widget-text-editor\" data-id=\"68b9632\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Can be harder to execute a campaign when multiple stakeholders are involved.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-371f29d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"371f29d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63f6ab0\" data-id=\"63f6ab0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff45c95 elementor-widget elementor-widget-heading\" data-id=\"ff45c95\" data-element_type=\"widget\" id=\"roundupatcheckout\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How RoundUp at Checkout helps cause-related marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-208dce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"208dce9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-14ddeff\" data-id=\"14ddeff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dec0a1 elementor-widget elementor-widget-image\" data-id=\"2dec0a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"738\" height=\"1210\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/RoundUpAtCheckout.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/RoundUpAtCheckout.png 738w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/RoundUpAtCheckout-183x300.png 183w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/RoundUpAtCheckout-625x1024.png 625w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3385a40\" data-id=\"3385a40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c716a6 elementor-widget elementor-widget-text-editor\" data-id=\"8c716a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While there are many benefits to corporations partnering with nonprofits, cause-related marketing can fail when not done correctly. The single biggest indicator of a potentially harmful partnership comes when corporations and nonprofits have a mismatch in strategic vision and identity.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, an <\/span><a href=\"https:\/\/www.roundupapp.com\/environmental-cause-funds\/\"><span style=\"font-weight: 400;\">environmentally conscious nonprofit<\/span><\/a><span style=\"font-weight: 400;\"> might avoid partnerships with corporations that have a negative impact on the environment. Instead, they might choose to partner with local farms, organic and sustainable restaurants, or community plant shops that better suit their brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The key to deciding if a corporate partnership is right for your nonprofit is asking yourself a few critical questions. Does this improve or weaken our potential donors\u2019 trust in us? Does your organization support the product being sold? Could this be misinterpreted by our audience?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89e6c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89e6c30\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8f9bdb\" data-id=\"d8f9bdb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc9699 elementor-widget elementor-widget-text-editor\" data-id=\"0bc9699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just the same, corporations want to do their due diligence to vet the nonprofits they partner with. When finding a nonprofit partnership, they want to <\/span><a href=\"https:\/\/www.roundupapp.com\/post\/how-to-evaluate-a-nonprofit\/\"><span style=\"font-weight: 400;\">first<\/span><\/a> <a href=\"https:\/\/www.roundupapp.com\/post\/how-to-evaluate-a-nonprofit\/\"><span style=\"font-weight: 400;\">evaluate that nonprofit<\/span><\/a><span style=\"font-weight: 400;\">. A company might consider the size of a nonprofit, the scope of the work they do, and the overall effectiveness of its organization. They might look at things like past accomplishments, how donations are spent, or just overall donor satisfaction before moving forward with any cause-related marketing campaigns.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fa9450d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4fa9450d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-dea0d81\" data-id=\"dea0d81\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36edfa1e elementor-widget elementor-widget-text-editor\" data-id=\"36edfa1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CASE STUDY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1592bbd3 elementor-widget elementor-widget-heading\" data-id=\"1592bbd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Bestop used RoundUp at Checkout for Cause-Related Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ef49a1 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"39ef49a1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.roundupapp.com\/bestop-success-stories\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read success story<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e32a988 elementor-hidden-mobile\" data-id=\"6e32a988\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a053b2 elementor-widget elementor-widget-image\" data-id=\"5a053b2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-1024x1024.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-300x300.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-150x150.png 150w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-768x767.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x-1536x1534.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/BestopLogo-Circle@2x.png 1556w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b8829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b8829\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d9a86\" data-id=\"e1d9a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faf22b1 elementor-widget elementor-widget-heading\" data-id=\"faf22b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Putting it all together<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5521de9 elementor-widget elementor-widget-text-editor\" data-id=\"5521de9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another great way corporations can take advantage of cause-related marketing is to support a long or short-term project happening in their local communities.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When nonprofit organizations partner with local online retailers they can increase donations and awareness of their community cause. Since eCommerce businesses often have a dedicated local fanbase as well as a more global audience, they can increase the audience size a local organization has access to. This results in more opportunities to fundraise beyond the local level while also integrating that corporation into the bedrock of the community.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The term cause-related marketing is generally used to refer to mutually beneficial partnerships between corporations and nonprofits. In these types of marketing campaigns, corporations partner with nonprofit organizations to boost their sales while having a positive impact on a nonprofit and the cause they support. To practice cause-related marketing, it\u2019s important that nonprofits have the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4824,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,73,22,8],"tags":[75,76,74,26],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cause-related marketing: a guide to corporate and nonprofit partnerships<\/title>\n<meta name=\"description\" content=\"The term cause-related marketing is generally used to refer to mutually beneficial partnerships between corporations and nonprofits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roundupapp.com\/post\/cause-related-marketing-a-guide-to-corporate-and-nonprofit-partnerships\/\" \/>\n<meta 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