{"id":4929,"date":"2022-05-13T15:59:00","date_gmt":"2022-05-13T15:59:00","guid":{"rendered":"https:\/\/www.roundupapp.com\/?p=4929"},"modified":"2022-07-01T18:06:25","modified_gmt":"2022-07-01T18:06:25","slug":"donor-acquisition-what-it-is-and-why-its-important-to-your-nonprofit","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/donor-acquisition-what-it-is-and-why-its-important-to-your-nonprofit\/","title":{"rendered":"Donor Acquisition: what it is and why it&#8217;s important to your nonprofit."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4929\" class=\"elementor elementor-4929\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72111475 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72111475\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a0703c0\" data-id=\"6a0703c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1704d55 elementor-widget elementor-widget-heading\" data-id=\"1704d55\" data-element_type=\"widget\" id=\"what\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is donor acquisition?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-729cf49b elementor-widget elementor-widget-text-editor\" data-id=\"729cf49b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Donor acquisition is the method, workflow, or process by which nonprofits bring in new or potential donors to their organization. It\u2019s often a process that involves a dual partnership between marketing and networking.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3f6924 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3f6924\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-194ebb8\" data-id=\"194ebb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4474d962\" data-id=\"4474d962\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23bf61df elementor-widget elementor-widget-heading\" data-id=\"23bf61df\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's included this guide<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25900483 elementor-widget elementor-widget-text-editor\" data-id=\"25900483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#what\">Donor acquisition defined<\/a><\/li><li><a href=\"#why\">Why acquisition is important<\/a><\/li><li><a href=\"#difference\">The difference between donor acquisition and retention<\/a><\/li><li><a href=\"#help\">Tools to help donor acquisition<\/a><\/li><li><a href=\"#strategies\">Strategies for donor acquisition\u00a0<\/a><\/li><li><a href=\"#wrapup\">Putting it all together<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-495ea296\" data-id=\"495ea296\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fa4efc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fa4efc\" data-element_type=\"section\" id=\"Causerelateddefined\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c9b534d\" data-id=\"7c9b534d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67189367 elementor-widget elementor-widget-heading\" data-id=\"67189367\" data-element_type=\"widget\" id=\"why\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why donor acquisition is important<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9b97ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9b97ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ee72f6d\" data-id=\"2ee72f6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-526fab9e elementor-widget elementor-widget-text-editor\" data-id=\"526fab9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nonprofits rely on the donations they receive to keep their organization fully funded and functioning. Most organizations have sustaining donors that provide funding throughout the year. However, studies suggest that donors, on average, give for around 18 &#8211; 24 months before canceling or discontinuing their donation.<\/span><\/p><p><span style=\"font-weight: 400;\">This means that for nonprofits to stay viable, they <a href=\"https:\/\/www.roundupapp.com\/post\/3-stakeholder-groups-10-ways-to-engage-them\/\">must always seek new donors to contribute<\/a>. That\u2019s where donor acquisition comes into play. A strong donor acquisition strategy allows nonprofits to add new donors and maintain their existing funding structures as donors leave.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31f01ee1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31f01ee1\" data-element_type=\"section\" id=\"difference\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62dfa8c9\" data-id=\"62dfa8c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29688561 elementor-widget elementor-widget-heading\" data-id=\"29688561\" data-element_type=\"widget\" id=\"differences\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s the difference between donor acquisition and donor retention?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-517a5fed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"517a5fed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33eca769\" data-id=\"33eca769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6732bd36 elementor-widget elementor-widget-text-editor\" data-id=\"6732bd36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Donor retention is how nonprofits or other organizations keep donors engaged and giving while donor acquisition is how they acquire new donors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Both of these strategies are needed for a nonprofit to be successful. <a href=\"https:\/\/www.roundupapp.com\/post\/a-donor-relations-guide-what-it-is-and-how-to-improve-your-relationships-with-donors\/\">Organizations with great donor retention strategies<\/a> might need less investment in donor acquisition. Conversely, organizations with great donor acquisition strategies might spend less time retaining donors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, donor retention involves engaging, updating, and reporting on the successes of your organization. When trying to retain a donor, organizations should focus on highlighting the current affect an individual\u2019s donation has on the nonprofit. For example, nonprofits might send out quarterly or annual reports highlighting how donations were used and major accomplishments of the year.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When acquiring donors, nonprofits generally focus on the <a href=\"https:\/\/www.roundupapp.com\/post\/how-to-write-a-compelling-impact-statement\/\">mission and story of the organization<\/a>. Rather than citing specific donation amounts, they might highlight why their organization relies on donations, who they\u2019re able to help, or how their organization works overall. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c81f584 elementor-widget elementor-widget-heading\" data-id=\"3c81f584\" data-element_type=\"widget\" id=\"help\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tools to help donor acquisition<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c2c30a8 elementor-widget elementor-widget-text-editor\" data-id=\"6c2c30a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Platforms like RoundUp App and Ribbon <a href=\"https:\/\/www.roundupapp.com\/post\/fundraising-tools-for-your-nonprofit\/\">make it easier for nonprofits to acquire <\/a>new donors. Both platforms give donors unique features for acquiring and converting donors like a marketing library, campaigns, invite features, and donation embed forms.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0827a1 elementor-widget elementor-widget-image\" data-id=\"d0827a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"397\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-1024x508.png\" class=\"attachment-large size-large\" alt=\"RoundUp App donation app dashboard\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-1024x508.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-300x149.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-768x381.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-1536x761.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.27.34-AM-2048x1015.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">RoundUp App Donation Dashboard<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c39c8a elementor-widget elementor-widget-text-editor\" data-id=\"13c39c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Tools making donor acquisition easier.<\/h3><p><span style=\"font-weight: 400;\">The number one way to improve donor acquisition is to make it as easy as possible for donors to give to your organization. Both RoundUp App and Ribbon provide customizable donation forms that you can <a href=\"https:\/\/www.roundupapp.com\/post\/creative-ways-to-feature-roundup-app-on-your-website\/\">embed on your website<\/a>. With these forms, donors can immediately make donations to your organization, start a new RoundUp donation, or signup for monthly giving.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d49cd20 elementor-widget elementor-widget-image\" data-id=\"d49cd20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"439\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-1024x562.png\" class=\"attachment-large size-large\" alt=\"Free Nonprofit Marketing Library\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-1024x562.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-300x165.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-768x421.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-1536x843.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-12-at-10.29.30-AM-2048x1123.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">RoundUp App Marketing Library<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8d57d4 elementor-widget elementor-widget-text-editor\" data-id=\"c8d57d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We want to help you to stretch your donor acquisition campaigns further, so we provide social-media templates your organization can use to explain how RoundUp donations work or invite others to join. Additionally, we provide custom invite features allowing you to invite current donors or lists of potential donors directly to your account.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1b84b09f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1b84b09f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-50e1a71c\" data-id=\"50e1a71c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f768de4 elementor-widget elementor-widget-text-editor\" data-id=\"5f768de4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e30304 elementor-widget elementor-widget-heading\" data-id=\"7e30304\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create compelling cause-related marketing campaigns with RoundUp at Checkout<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f7ff73 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"25f7ff73\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.roundupapp.com\/roundup-at-checkout\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d807f26 elementor-hidden-mobile\" data-id=\"d807f26\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29101c29 elementor-widget elementor-widget-spacer\" data-id=\"29101c29\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4d55dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4d55dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a4d2a2\" data-id=\"3a4d2a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b99bdf4 elementor-widget elementor-widget-heading\" data-id=\"b99bdf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategies for donor acquisition\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-722e5a3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"722e5a3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f3be15\" data-id=\"6f3be15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-060a151 elementor-widget elementor-widget-image\" data-id=\"060a151\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"768\" height=\"432\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use-768x432.png\" class=\"attachment-medium_large size-medium_large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use-768x432.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use-300x169.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use-1024x576.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use-1536x864.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Donor-Acquisition-Strategies-to-Use.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Strategies for donor acquisition quick glance<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936c792 elementor-widget elementor-widget-heading\" data-id=\"936c792\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Social media strategies for donor acquisition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6622f8 elementor-widget elementor-widget-text-editor\" data-id=\"4b6622f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media is a great source of new donors. <a href=\"https:\/\/www.roundupapp.com\/post\/3-easy-steps-to-make-a-fundraising-ask-on-social-media\/\">Social media platforms<\/a> are open and widely used, so they are one of your best sources to find new donors! Here are a few social media strategies you can try to increase your donor acquisition:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef2b98 elementor-widget elementor-widget-heading\" data-id=\"aef2b98\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Running Paid Ads<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90c4432 elementor-widget elementor-widget-text-editor\" data-id=\"90c4432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you have a marketing budget, you can pay to run ads about your nonprofit on social media sites. This type of paid promotion can help you find donors who currently don\u2019t follow your account.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0bcfb elementor-widget elementor-widget-heading\" data-id=\"1a0bcfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Participating in conversations<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a0aa4 elementor-widget elementor-widget-text-editor\" data-id=\"75a0aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media platforms work best when your organization actively engages in conversations happening throughout the country. Use trending topics or hashtags to weigh in on popular topics or conversations. You can also ask your audience questions or engage with experts in your field!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4ae493 elementor-widget elementor-widget-heading\" data-id=\"e4ae493\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Promotions for popular giving days or holidays<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4292722 elementor-widget elementor-widget-text-editor\" data-id=\"4292722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A great way to build content for social media is to craft posts celebrating giving days throughout the year or holidays.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40d65d9 elementor-widget elementor-widget-heading\" data-id=\"40d65d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Share the story of your organization. \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef62560 elementor-widget elementor-widget-text-editor\" data-id=\"ef62560\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use social media to explain how your organization helps the community or supports your cause. Share pictures from events, people helped, or explain how donations helped you make a difference in the world. This is the perfect spot to brag about your successes!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1841531 elementor-widget elementor-widget-heading\" data-id=\"1841531\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Email marketing strategies for donor acquisition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a827ffd elementor-widget elementor-widget-text-editor\" data-id=\"a827ffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email marketing is a key strategy nonprofits use to acquire new donors. To build a strong email marketing strategy, you\u2019ll need a few things: an email marketing platform, a way for potential donors to signup, and engaging content.<\/span><\/p><p><span style=\"font-weight: 400;\">If you haven\u2019t already picked one, we recommend finding an email marketing platform that works for you. These types of programs make it easier for organizations to track donors, create eye-catching email campaigns, and schedule email messages. We\u2019ve written before about the email marketing platforms we like too.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve chosen an email marketing platform, the next step is signing up potential donors. You\u2019ll want to include a signup form on your website. A good place to start is in your website\u2019s footer, or in a custom section. You can also get signups in person by asking for email addresses at your volunteer nights or other events.<\/span><\/p><p><span style=\"font-weight: 400;\">After you\u2019ve cultivated a list, you\u2019ll want to start crafting email campaigns. Keep in mind that a good rule of thumb for email marketing is the 80\/20 rule.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This rule states that 80% of your email campaigns should be informational and engaging while 20% of them should be directly promotional. This helps ensure that the donors you do acquire don\u2019t immediately opt-out of your marketing.\u00a0<\/span><\/p><p><span style=\"color: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );\">Consider writing content that explains what your organization does, wraps up monthly or quarterly success stories, and generally inspires your audience to join you. It\u2019s okay to directly ask for donations too, you just don\u2019t want to make every single email you send to be a call for donations!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ac7bc7 elementor-widget elementor-widget-heading\" data-id=\"5ac7bc7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Networking strategies for donor acquisition\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83067a7 elementor-widget elementor-widget-text-editor\" data-id=\"83067a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One crucial way organizations raise money and acquire new donations is through networking events. These events might be hosted by your organization or you might be attending someone else\u2019s event. The important thing to do is to find your community and become an active part of it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your organization might want to put on their own networking event for your community. This could be a physical <a href=\"https:\/\/www.roundupapp.com\/post\/donation-drives-what-they-are-and-how-to-start-your-own\/\">fundraising drive<\/a>, a community gathering, an in-person raffle, or simply a night for others connected to your organization to get together and share stories.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great way to raise money through networking is by attending events related to your cause. You might join a conference, a professional meet-up, or sponsor another event happening in your area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By increasing your networking events you\u2019ll be able to find new donors from the communities you participate in.&nbsp;<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f42f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f42f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f351e49\" data-id=\"4f351e49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66690447 elementor-widget elementor-widget-heading\" data-id=\"66690447\" data-element_type=\"widget\" id=\"wrapup\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Putting it all together<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b236c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b236c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dca4a1\" data-id=\"46dca4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5defeae5 elementor-widget elementor-widget-text-editor\" data-id=\"5defeae5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a strong donor acquisition strategy will ensure that your nonprofit is successful. The best way to improve your chances of success is to remove friction from your donation process and make it as easy as possible for donors to give to your organization. Partner with apps like RoundUp App to make donating easier and integrate giving into the daily lives of all of your donors.<\/span><span style=\"background-color: transparent; color: #000000; font-size: 14pt; white-space: pre-wrap; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Having a strong donor acquisition strategy will ensure that your nonprofit is successful. The best way to improve your chances of success is to remove friction from your donation process and make it as easy as possible for donors to give to your organization. Partner with apps like RoundUp App or <a href=\"https:\/\/getribbon.org\/\">Ribbon<\/a> to make donating easier and integrate giving into the daily lives of all of your donors.<\/span><\/p><div><span style=\"background-color: transparent; color: #000000; font-size: 14pt; white-space: pre-wrap; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is donor acquisition? Donor acquisition is the method, workflow, or process by which nonprofits bring in new or potential donors to their organization. It\u2019s often a process that involves a dual partnership between marketing and networking. What&#8217;s included this guide Donor acquisition defined Why acquisition is important The difference between donor acquisition and retention [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,22],"tags":[82,63,26,83,32,84],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Donor Acquisition: what it is and why it&#039;s important to your nonprofit.<\/title>\n<meta name=\"description\" content=\"Donor acquisition is the method, workflow, or process by which nonprofits bring in new or potential donors to their organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/getribbon.org\/2022\/06\/27\/what-is-donor-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donor Acquisition: what it is and why it&#039;s important to your nonprofit.\" \/>\n<meta property=\"og:description\" content=\"Donor acquisition is the method, workflow, or process by which nonprofits bring in new or potential donors to their organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getribbon.org\/2022\/06\/27\/what-is-donor-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Roundup App\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T15:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T18:06:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/Micro-donations-at-checkout-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeni Putalavage-Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.roundupapp.com\/#organization\",\"name\":\"RoundUp App\",\"url\":\"https:\/\/www.roundupapp.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.roundupapp.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"contentUrl\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"width\":1200,\"height\":628,\"caption\":\"RoundUp 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