{"id":5052,"date":"2022-05-25T13:52:00","date_gmt":"2022-05-25T13:52:00","guid":{"rendered":"https:\/\/www.roundupapp.com\/?p=5052"},"modified":"2022-07-27T20:33:27","modified_gmt":"2022-07-27T20:33:27","slug":"what-is-grassroots-fundraising","status":"publish","type":"post","link":"https:\/\/www.roundupapp.com\/post\/what-is-grassroots-fundraising\/","title":{"rendered":"What is Grassroots Fundraising?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5052\" class=\"elementor elementor-5052\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d1e72b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d1e72b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e00f93f\" data-id=\"e00f93f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d997a7 elementor-widget elementor-widget-heading\" data-id=\"2d997a7\" data-element_type=\"widget\" id=\"what\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is grassroots fundraising?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aacaa51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aacaa51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ff320df\" data-id=\"3ff320df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-144e4a1 elementor-widget elementor-widget-text-editor\" data-id=\"144e4a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Grassroots fundraising is a fundraising method used by nonprofits, political candidates, and other types of organizations to raise funds. It\u2019s a fundraising method that involves gathering lots of one-time donations from individual contributors, supporters, or donors, rather than large corporate donors.<\/span><\/p><p><span style=\"font-weight: 400;\">While this type of fundraising is most commonly used by political candidates, many organizations in the nonprofit sector practice grassroots fundraising. Often the terms grassroots fundraising and peer-to-peer fundraising are used interchangeably, despite them having some key differences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b805df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35b805df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-33a5fc4e\" data-id=\"33a5fc4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7944dd32\" data-id=\"7944dd32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd2c2f1 elementor-widget elementor-widget-heading\" data-id=\"2cd2c2f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What's included in this guide<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2658252b elementor-widget elementor-widget-text-editor\" data-id=\"2658252b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><a href=\"#what\">Grassroots fundraising defined<\/a><\/li><li><a href=\"#why\">Why grassroots fundraising is important<\/a><\/li><li><a href=\"#how\">How to start a fundraiser\u00a0<\/a><\/li><li><a href=\"#cons\">Potential issues<\/a><\/li><li><a href=\"#roundupapp\">How RoundUp App helps grassroots fundraising<\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4faf48c9\" data-id=\"4faf48c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-109de9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"109de9a4\" data-element_type=\"section\" id=\"Causerelateddefined\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e2d422\" data-id=\"1e2d422\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6158d9f8 elementor-widget elementor-widget-heading\" data-id=\"6158d9f8\" data-element_type=\"widget\" id=\"why\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the purpose of grassroots fundraising?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d3bf8f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d3bf8f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68f11c\" data-id=\"c68f11c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1740a4d8 elementor-widget elementor-widget-text-editor\" data-id=\"1740a4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In general, the purpose of grassroots fundraising is to raise funds from many individuals rather than a few big-name donors. There are lots of reasons an organization or political candidate might seek out grassroots fundraising.<\/span><\/p><p><span style=\"font-weight: 400;\">In the political sphere, politicians use grassroots fundraising to indicate strong popular support for their policies and ideas. By raising money from lots of individuals in their communities, they can claim stronger ties to the communities they represent. Grassroots fundraising also allows political candidates to be less reliant on the individual political opinions of the few big-name donors that finance their campaigns.<\/span><\/p><p>In the nonprofit world, nonprofits might use a grassroots approach to fundraising to better serve the communities they represent. A popular wave in fundraising is <a href=\"https:\/\/www.roundupapp.com\/post\/what-is-community-centric-fundraising\/\">community-centric fundraising<\/a>, which places the community at the center of all of a nonprofit\u2019s efforts, rather than the big donors that support them.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3555bf3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3555bf3a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52302f7f\" data-id=\"52302f7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2309fe9d elementor-widget elementor-widget-heading\" data-id=\"2309fe9d\" data-element_type=\"widget\" id=\"how\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you start a grassroots fundraiser?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d5f9e8a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d5f9e8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37aed156\" data-id=\"37aed156\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afd82f2 elementor-widget elementor-widget-text-editor\" data-id=\"afd82f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Grassroots fundraisers often look the same as any other type of fundraiser a nonprofit might host. The key difference is who the fundraising event targets, not how it\u2019s put on.<\/p><p>When starting a grassroots fundraiser, a nonprofit will usually place special emphasis on obtaining as many one-time donations from individuals. They might create email campaigns targeting volunteers or recent supporters, social media posts asking for monthly donations, or host community events.<\/p><p>We suggest that rather than focusing on one-time donations, nonprofits should instead focus on recurring <a href=\"https:\/\/www.roundupapp.com\/for-nonprofits\/\">RoundUp donations<\/a> to support their fundraising push. These types of donations are embedded directly in the daily lives of donors, making your donors more connected to the causes you support.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee65b9b elementor-widget elementor-widget-heading\" data-id=\"3ee65b9b\" data-element_type=\"widget\" id=\"cons\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are potential issues with grassroots fundraising?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a5414 elementor-widget elementor-widget-text-editor\" data-id=\"c6a5414\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While grassroots fundraising can be a great source of reliable income, it can have some potential negative effects. When nonprofits receive large one-time donations from wealthy donors or corporations, they can allocate funds immediately. Additionally, nonprofit organizations can immediately know what funds they have coming in and what additional funds they need to raise to continue operations.<\/span><\/p><p><span style=\"font-weight: 400;\">However, recurring donations like RoundUp donations or monthly donations can be a difficult source of income to track. Because donors can cancel their donation at any time, it\u2019s possible that the number of funds a nonprofit has access to month-to-month could drastically increase if donors lose interest.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s why it\u2019s important for nonprofits to invest in recurring donors that have higher retention rates. Donors who give through apps like\u00a0<a href=\"https:\/\/www.roundupapp.com\/for-nonprofits\/\">RoundUp App using the RoundUp method<\/a> of donating have an 80%+ retention rate. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-627a0a62 elementor-widget elementor-widget-text-editor\" data-id=\"627a0a62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Events and fundraisers<\/h3><p>Another key way that corporations and nonprofits work together is through in-person or branded online events and fundraisers. These types of campaigns might run long-term and usually involve a series of strategic events and fundraisers throughout a year where corporations partner with nonprofit organizations to bring awareness to causes. In this type of cause-related marketing nonprofits and companies work together to align their business goals and plan events and fundraisers that mutually benefit each other.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6eeee9cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6eeee9cd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-76dda4d6\" data-id=\"76dda4d6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6095bb elementor-widget elementor-widget-text-editor\" data-id=\"6f6095bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bd26cd elementor-widget elementor-widget-heading\" data-id=\"15bd26cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build engaging grass-roots campaigns with RoundUp App<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-130e76f7 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"130e76f7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.roundupapp.com\/for-nonprofits\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4abea835 elementor-hidden-mobile\" data-id=\"4abea835\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be90c07 elementor-widget elementor-widget-spacer\" data-id=\"4be90c07\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-182d0e3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"182d0e3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37e1e72f\" data-id=\"37e1e72f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-569146ec elementor-widget elementor-widget-heading\" data-id=\"569146ec\" data-element_type=\"widget\" id=\"roundupapp\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Apps and tools that help nonprofits raise funds through grassroots fundraising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a54c9c elementor-widget elementor-widget-text-editor\" data-id=\"37a54c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There are plenty of apps and tools out there designed to help your nonprofit raise funds effortlessly.\u00a0 Apps like RoundUp App and Ribbon build tools specifically for nonprofits to improve their fundraising efforts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61abe9af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61abe9af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3b6ea0\" data-id=\"f3b6ea0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abe43e6 elementor-widget elementor-widget-heading\" data-id=\"7abe43e6\" data-element_type=\"widget\" id=\"roundupatcheckout\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Access to RoundUp donations<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25f2fcaf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f2fcaf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19c2a14d\" data-id=\"19c2a14d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69766457 elementor-widget elementor-widget-text-editor\" data-id=\"69766457\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>RoundUp App is the nation\u2019s number one <a href=\"https:\/\/www.roundupapp.com\/for-donors-donation-app\/\">RoundUp donation app<\/a>. With our platform, donors are able to give regularly to nonprofits by rounding up their purchases and donating the extra. This type of grassroots fundraising keeps donors active and engaged in the day-to-day success of the nonprofits they support.<\/p><p>To use RoundUp App donors simply sign up for our app via our <a href=\"https:\/\/app.roundupapp.com\/login\">Web<\/a>, <a href=\"https:\/\/apps.apple.com\/us\/app\/roundup-app-donate-change\/id1350497395\">iOS<\/a>, or <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.roundupapp.android&amp;hl=en_US&amp;gl=US\">Android<\/a> apps, link their credit\/debit cards and bank account, and select the nonprofit they want to donate to. After that, we\u2019ll automatically round up every purchase they make and donate the extra change from each purchase every month to the nonprofit donors selected.<\/p><p>Donors who give through the RoundUp method of donating are more engaged and generally give for longer amounts of time than donors who don\u2019t.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14bedb76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14bedb76\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-57551097\" data-id=\"57551097\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73bf8218 elementor-widget elementor-widget-text-editor\" data-id=\"73bf8218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>CASE STUDY<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1374f0f9 elementor-widget elementor-widget-heading\" data-id=\"1374f0f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Lane of Roses does a lot with a little<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7990cc5f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7990cc5f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.roundupapp.com\/lane-of-roses-success-story\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read success story<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-75f84a88 elementor-hidden-mobile\" data-id=\"75f84a88\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b8724b7 elementor-widget elementor-widget-image\" data-id=\"5b8724b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"800\" height=\"800\" src=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-1024x1024.png 1024w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-300x300.png 300w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-150x150.png 150w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-768x767.png 768w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x-1536x1534.png 1536w, https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/02\/LaneofRoses-whitecircle@2x.png 1556w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5b4ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5b4ffb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78b59095\" data-id=\"78b59095\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4043713c elementor-widget elementor-widget-heading\" data-id=\"4043713c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tools to increase donor acquisition<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b17348 elementor-widget elementor-widget-text-editor\" data-id=\"35b17348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Grassroots fundraisers rely on donor acquisition. Nonprofits who struggle to acquire donors often will lack the funding necessary to run successful grassroots fundraisers. Features like those found in RoundUp App or <a href=\"https:\/\/getribbon.org\">Ribbon<\/a> make it easier for nonprofits to find and convert new donors.<\/p><p>Both offer customizable and embeddable donation forms nonprofits can add to their website to immediately acquire donations and donors. Our downloadable donor app also allows potential donors to search for nonprofits by category, location, and name. This searchability allows your nonprofit to be seen by more donors.<\/p><p>Additionally, nonprofits that use RoundUp App get access to our complete <a href=\"https:\/\/www.roundupapp.com\/for-nonprofits\/\">marketing library<\/a>. In our marketing library, we offer ready-to-use templates for social media, email marketing, text marketing, and more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c1e8c94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c1e8c94\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12f27419\" data-id=\"12f27419\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e68b6d4 elementor-widget elementor-widget-heading\" data-id=\"e68b6d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Differences between grassroots and peer-to-peer fundraising<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f2b2203 elementor-widget elementor-widget-text-editor\" data-id=\"6f2b2203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While some nonprofits might use the terms grassroots fundraising and peer-to-peer fundraising interchangeably, there are some key distinctions between the two terms.<\/p><p>Think of grassroots fundraising as an overall fundraising structure for a nonprofit. Peer-to-peer fundraising is one way those funds are raised for a nonprofit.<\/p><p>When nonprofits use peer-to-peer fundraising strategies they ask their donors to raise funds for them. In this method of fundraising, donors hold mini-campaigns or donation drives for the nonprofits they support. By talking and sharing these campaigns with their friends, social media networks, and local community donors raise funds for nonprofits.<\/p><p>Funds obtained from peer-to-peer fundraising strategies can be considered as coming from the grassroots too. However not all funds obtained through peer-to-peer fundraising are \u201cgrassroots\u201d donations. For example, peer-to-peer fundraising campaigns could result in dozens of one-time, large donations. Those types of funds might be raised from peers but don\u2019t really fit all criteria for grassroots fundraising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdeda96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdeda96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e3d33d\" data-id=\"9e3d33d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61c7d59 elementor-widget elementor-widget-heading\" data-id=\"61c7d59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Putting it all together<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fe128 elementor-widget elementor-widget-text-editor\" data-id=\"21fe128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ultimately, grassroots fundraising is a strategy that focuses on achieving regular, small-to-medium donations from everyday donors. When a nonprofit uses this model of fundraising they\u2019re placing an emphasis on their local community\u2019s support, rather than the large-dollar donations from a handful of wealthy donors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is grassroots fundraising? Grassroots fundraising is a fundraising method used by nonprofits, political candidates, and other types of organizations to raise funds. It\u2019s a fundraising method that involves gathering lots of one-time donations from individual contributors, supporters, or donors, rather than large corporate donors. While this type of fundraising is most commonly used by [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,22],"tags":[91,60,94,92,26,93],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.7.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Grassroots Fundraising? 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A guide for nonprofits.\" \/>\n<meta property=\"og:description\" content=\"Grassroots fundraising is a fundraising method used by nonprofits, political candidates, and other types of organizations to raise funds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/getribbon.org\/2022\/06\/07\/grassroots-fundraising-guide-what-it-is-and-how-it-works\/\" \/>\n<meta property=\"og:site_name\" content=\"Roundup App\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-25T13:52:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-27T20:33:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/RoundUpApp-CryptoCurrency-problems-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeni Putalavage-Ross\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.roundupapp.com\/#organization\",\"name\":\"RoundUp App\",\"url\":\"https:\/\/www.roundupapp.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.roundupapp.com\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"contentUrl\":\"https:\/\/live-roundup.pantheonsite.io\/wp-content\/uploads\/2021\/07\/Nonprofits.png\",\"width\":1200,\"height\":628,\"caption\":\"RoundUp App\"},\"image\":{\"@id\":\"https:\/\/www.roundupapp.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.roundupapp.com\/#website\",\"url\":\"https:\/\/www.roundupapp.com\/\",\"name\":\"Roundup App\",\"description\":\"Create Global Change With Spare Change\",\"publisher\":{\"@id\":\"https:\/\/www.roundupapp.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.roundupapp.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/getribbon.org\/2022\/06\/07\/grassroots-fundraising-guide-what-it-is-and-how-it-works\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/RoundUpApp-CryptoCurrency-problems-1.png\",\"contentUrl\":\"https:\/\/www.roundupapp.com\/wp-content\/uploads\/2022\/05\/RoundUpApp-CryptoCurrency-problems-1.png\",\"width\":1120,\"height\":612},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/getribbon.org\/2022\/06\/07\/grassroots-fundraising-guide-what-it-is-and-how-it-works\/#webpage\",\"url\":\"https:\/\/getribbon.org\/2022\/06\/07\/grassroots-fundraising-guide-what-it-is-and-how-it-works\/\",\"name\":\"What is Grassroots Fundraising? 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